Lack of decent job has become an issue of interest among most people in the world today. A Large number of people no longer seek to be employed but choose to go into business and home employment options. Being an own boss gives one an opportunity and freedom to put into practice what they learnt without any restrictions and putting to test their skills of creativity and innovativeness. Some of the key business goals in today’s business market include meeting customer expectations and satisfaction levels, making use of the best methods and techniques of service delivery as well as assuring clients that their value and respect is the company priority. Making the customer part of the company development process cannot be neglected for companies that want to survive longer in the competitive business market.
Getting on the first name basis with the customers helps to create and maintain a long lasting, and reliable relationship meant to last for as long as the business exists. Allowing customers to use the first names when in the company also enhances the rapport that is already in existence. At the beginning the relationship between the two parties may be very formal, but as days pass by, it lightens into a genuine and loyal friendship with a business attachment.
Identifying loyal and reliable customers one after the other is a great retention skill. Treating each one of them with respect and uniqueness makes them fulfilled and happy which is a key aspect to attracting and retaining customers in the market. Effective customer service and satisfaction are some of the elements that maximize productivity and profitability among most companies today. Showing Interest enables the company to earn customer loyalty as it shows other goals other than just getting money from their client. Remembering all the services you have offered them towards enhancing their both their personal and professional skills is also an important strategy towards a customer’s heart.
Being part of the clients’ social life is also another motivation and retention strategy. Offerings gifts and attending the events is a great achievement on the company’s side. The loyal customers should be recognized and rewarded. Making use branded gifts is a major marketing strategy.
It is important to check on the customer’s farewell. This can be done through emails, handwritten notes among other forms of communication. Companies should also organize for events to celebrate and have fun with the customers who are the greatest stakeholders in any business entity.
The the company can also apply measures such as meeting customers individually, giving due credit to customers who loyal and seeking for criticism and suggestions from them.