Finding the right call tracking software depends on various critical factors that you can easily overlook if you’re not careful enough. There is a lot more going on behind slick interfaces or attractive prices.
Looking around, you will surely find a lot of vendors and products available. Before deciding on a particular call tracking platform, consider the following:
The idea behind call tracking is publishing unique phone numbers on all of your campaigns. If you’re running an international campaign, ensure that local and toll free numbers in your target country or countries will be offered by your provider.
Automated Generation of Numbers
A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process cannot be scaled after a number of campaigns, not to mention it can cause errors in analytics.
Compatibility with Current Systems
You can boost the benefits of your call tracking software when it can be integrated with other tools. Avoid compatibility problems to make sure that your platform remains an asset to your company instead of a liability.
Various businesses have unique uses of call tracking software, and of course, you should pick a platform that can be customized fully to your own particular needs. Otherwise, it can only lead to a waste of resources, from financial to labor.
When you use a call tracking solution, all calls to your numbers will pass that infrastructure, so go with one that is known for reliability. Else, you will not only lose leads, but your credibility among target customers can also be diminished.
Call recordings and transcriptions can serve up a a wealth of information about your target market. Besides that, you will be able to assess and improve your sales reps’ call handling practices.
When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Aside from that, you should be able to glean insights from historical data – for example, repeat callers and call volume patterns – and use them to boost your marketing strategy.
Lastly, while you shouldn’t pick call tracking software based on its price, it is a crucial consideration nonetheless. After all, you should only get one that you can afford to pay. Because all of your incoming calls will now be passing the call tracking system, go for one that gives you the best rates not only for calling minutes, but also for phone numbers. Phone number costs do make a difference because once you start scaling your campaigns, you will have to buy so many phone numbers.